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Best Practices in Running A Successful E-Commerce Website

Handling an e-commerce website is not as intimidating as you think. You might think it’s additional work when it’s clearly part of the success of your entire business. Here are 8 simplified best practices for running a successful e-commerce website:

Create the best version of your website. 

The most critical element for e-commerce is your website. An outdated website casts untrustworthy impressions on customers. Keep your designs and themes updated. Make sure that it is easy to navigate and explore, even to customers in the older age bracket. 

In addition, make your website interface attractive and welcoming. Needless to say, if you need to hire a web designer or developer to improve your website, do not think twice about doing so!

Optimize your website for smartphone usage

According to the latest study on mobile e-commerce stats in 2021, 79% of smartphone users have made a purchase online using their mobile phones in the last six months. Upon the onset of COVID-19 pandemic, almost all people relied on their smartphones in completing their daily tasks: taking classes, business meetings, ordering food, online grocery shopping, etc. 

So, having your website optimized for mobile use would provide easy access and a smooth navigation experience for your customers. Follow this Website Optimization Checklist for Mobile Devices. 

Do not underestimate the power of a Search button. It is the easiest way for your customers to find answers to their questions without sending your team an email. Furthermore, do not only give them a bar where they can write things that they are looking for. Give them efficient Search results and suggestions as well.

Do they really need to make an account to shop? 

A lot of e-commerce websites would allow customers to add to their cart. But by the time they are ready to check out, they can’t because they will be redirected to a sign-up page. This is a big discouragement to customers. 

You may insist on doing that, but we suggest giving them options like putting a “Guest” button for one-time-purchase customers. Consequently, fill your site up with freebies, shipping discounts, or shopping coupons for customers who have signed up for an account.

running a successful e-commerce website

Is your checkout process too lengthy? 

How many payment options do you offer? Lengthy checkouts are a big “nah!” to your shoppers. Remember, they would like to get their purchases done as fast as possible. 

Also, keep in mind that there are so many available payment options these days. Aside from using a credit/debit card, consider other mobile payment services like Venmo, PayPal, etc. The more options you open, the more customers you can cater to.

Avoid external advertisements. 

A website that is too “noisy” distracts the customers from shopping. To some, it could be annoying. It might give you additional income to allow advertisers inside your website but learn to say “NO” to them sometimes. Avoid clutter in your website.

Talk to your customers.

Invest in a back-office team dedicated to answering customer emails, shipping concerns, billing, etc. Provide an avenue for your customers to express their suggestions, concerns, and any messages that they may have for you. Make them feel that they are included and listened to.

Be visible

Advertise your website. Find out widely used social media platforms and pay for ad placement. Tap vloggers and influencers to mention you. There are endless ways to make your website visible on the internet. Even a two-second screen banner will do! Once again, it will never hurt to invest in your website.

A successful e-commerce website…

In conclusion, taking care of your website and your customers are the key elements in maintaining a successful e-commerce business.

Remember to prioritize your customers’ convenience and focus on the efficiency of your service. Put yourself in your customers’ shoes. Make their online transaction experience with you as easy and smooth as possible.  

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